Trusted by 2,400+ Sales Team
Trusted by 2,400+ Sales Teams

Close More Deals with Smarter Sales Automation

Track leads, manage pipelines, and boost your sales performance without the complexity of traditional CRMs.

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Trusted by the world’s leading sales teams

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Craftgram
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Techtide
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Simple SFA streamlines your sales process by bringing all your leads, deals, and team activities into one organized platform. This keeps your sales pipeline clear and manageable, allowing you to focus on closing deals and growing revenue without distractions.

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Faster Deal Closure

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Pipeline Visibility

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Uptime

Our Features

Everything Your Sales Team Needs to Win

From first contact to closed deal, Simple SFA streamlines every stage of your sales process.

Sales Management

Sales Management

Manage your entire sales process from one place—track deals, monitor team performance, and keep every opportunity moving forward.

Visit Tracking

Visit Tracking

Stay on top of field activities with real-time visit tracking. Know where your team is, who they’ve met, and what’s been accomplished.

Route Planning

Route Planning

Optimize daily schedules with smart route planning that helps your team save time, reduce travel, and cover more ground efficiently.

Analytics & Insights

Analytics & Insights

Make smarter decisions with real-time data. Track performance, measure results, and uncover opportunities to grow revenue.

Mobile App

Manage Your Sales, Anywhere

With the Simple SFA mobile app, managers can track performance, monitor team activities, and make decisions in real time.

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Mobile App Dashboard

Real-Time Visibility

Track team activities, visits, and deal progress instantly from your phone.

Performance at a Glance

View key metrics, pipeline value, and sales performance in one simple dashboard.

Stay Connected

Keep up with your team, get updates, and make quick decisions wherever you are.

How to Get Started

Simple.
Transparent. Fast.

Get started in under 3 minutes with our streamlined onboarding process and start closing deals faster than ever.

Capture Leads
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Capture Leads

Easily import leads from any source and assign them to your sales team.

Capture Leads
Track Deals
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Track Deals

Monitor each deal’s progress with visual pipelines and task tracking.

Track Deals
Analyze Performance
3

Analyze Performance

Get actionable insights with real-time analytics and team performance reports.

Analyze Performance
Capture Leads
1

Capture Leads

Easily import leads from any source and assign them to your sales team.

Capture Leads
Track Deals
2

Track Deals

Monitor each deal’s progress with visual pipelines and task tracking.

Track Deals
Analyze Performance
3

Analyze Performance

Get actionable insights with real-time analytics and team performance reports.

Analyze Performance
More Control

Full Visibility.Complete Control.

Manage managers, customers, products, and sales effortlessly. Keep your team organized and operations under control—all from one central hub.

Centralized Team Control
Track Deals
Analyze Performance
Pricing

Simple Pricing, Built to Scale With You

Choose a plan that fits your team today—and upgrade anytime as your sales operations grow.

30% OFF

Starter Plan

For small teams getting started with sales management

₦0/monthly
  • Lead & deal management
  • Basic sales pipeline tracking
  • Visit tracking
  • Limited route planning
  • Basic analytics dashboard
  • Up to 5 team members
  • Email support

Professional Plan

For growing teams scaling their sales operations

₦29,999/monthly
  • Everything in Starter
  • Advanced pipeline management
  • Full visit tracking & reporting
  • Smart route planning
  • Advanced analytics & insights
  • Team performance tracking
  • Unlimited team members
  • Priority support

Enterprise Plan

For large organizations with advanced needs

Custom
  • Everything in Professional
  • Custom roles & permissions
  • Dedicated account manager
  • Advanced reporting & forecasting
  • API access & integrations
  • Custom onboarding & training
  • SLA & premium support
Who It's For

Built for Teams That Want to Sell Smarter

Whether you're in the field or managing from the office, Simple SFA is designed to support every role in your sales process.

Sales rep working on laptop

Stay organized on the go with visit tracking, route planning, and easy access to leads—so you can focus on closing deals, not managing chaos.

Testimonials

Loved by Sales Teams Worldwide

Don't take our word for it. Here's what our customers have to say.

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Don't take our word for it. Here's what our customers have to say.

"Simple SFA completely transformed how our team tracks deals. We went from juggling spreadsheets to having everything in one place. Our close rate improved by 41% in the first quarter."
"The pipeline visibility alone was worth switching. We stopped losing deals in the follow-up stage and saw a 28% jump in revenue within 60 days of onboarding."
"I've tried five CRMs before this. None of them felt built for how African SMBs actually operate. Simple SFA just gets it. Set-up took one afternoon."
"Our reps love it because it doesn't fight them. It lives where they work and gives management the numbers they need. Best tool decision we've made this year."
Taiwo Alabi
Taiwo Alabi
Founder, Launchpad SMB Solutions
Common Questions

Frequently Asked Questions

Everything you need to know about Simple SFA. Can’t find what you’re looking for? Reach out to our team

What is Simple SFA?

Simple SFA is a sales force automation platform that helps teams manage leads, track deals, plan routes, and gain real-time insights—all in one easy-to-use system.

Can't find your answer?

Our team is here to help you get started.

Ready to Transform Your Sales?

Join 2,400+ teams already closing more with Simple SFA. No contracts. No complexity. Just results.